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On June 11, the most important sporting event in the world kicks off in South Africa. South Africa is the first African nation to ever host a World Cup. The tournament represents a major step forward for the country and continent as a whole. As Nelson Mandela said, “Sport has the power to change the world … the power to inspire, the power to unite people in a way that little else can.”

At the World Cup, 32 sides from all over the world come together transcending politics, violence, cultural and religious differences, etc. simply to play soccer. Dipity would like to take this opportunity to express our excitement for the upcoming matches, as well as give viewers a chance to experience how Dipity can take the coverage of such an event to a whole new, exciting level.

For the past few months leading up to the World Cup, I have been manually creating timelines tracking the qualifying campaigns of all 32 teams playing in the 19th FIFA World Cup. Each timeline contains every official FIFA World Cup qualifier result, geolocation, timestamp, a short description, link to a relevant article and accompanying video highlights of the game.

USA in Timeline view:

The result is an easy-to-follow, chronological way to track a team’s progress. A new fan recently boarding the bandwagon might use these timelines to find out more about their newly adopted squad. A casual fan may miss the majority of their team’s games, and use Dipity to catch up on the highlights. An avid fan might simply want to relish in the glory of their team’s success by watching video clips yet again.

Essentially, manually created timelines can serve as effective visual tools to promote sports franchises, players, and events, in addition to other applications of Dipity. Manually created timelines allow the user to select the appropriate video, article or picture from a vast universe of content in order to tell a story exactly how they want.

France in Flipbook view:

No sporting event in the world rivals the popularity of the World Cup. In 2006, an estimated 5.9 Billion viewers tuned in for the length or the tournament, an average of 93 Million per game. 284 million people tuned in for the final match alone. To place that in perspective, the 2010 NFL Superbowl posted an all-time high in viewers: a paltry 108 million. March Madness attracted approximately 128.5 Million viewers over the entire tournament.

If we can use Dipity to tell the story of the world’s largest sporting event, there is no reason we cannot apply the same concepts to the individual athlete, the corporate law firm, government agency, high school or college classroom, or museum. Dipity is exciting not only for the tools it offers, but also because of the diverse set of people who can utilize said tools.

England in Map View:

Dipity is a novel way to automatically aggregate and broadcast news and visual and social media. It is also an innovative way to manually select your content and tell a story. So, what’s yours?

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To see all 32 World Cup Teams’ Qualifying Campaign History, click here.

To see how Sports Franchises and Websites are using Dipity check out Deportivo Independiente Medellín’s Website, or The Seattle Offside.