Dipity.com Dipity Blog

Visa's Go Visualization

Advertising Age just published an article on how the next frontier doesn’t seem to be better search, but better synthesis. Given that there are so many people publishing images, video and text (tweets, blogs etc.) the velocity of that information is increasing and there are so many point of views on each event that we’ll need better tools then just search to make sense of all of the information. 

Garrick Schmitt says ”the art of “data visualization” has exploded recently and it is fundamentally changing the way we create and consume narratives about events, products and services”, here at Dipity we couldn’t agree more. We’re constantly thinking about how best to aggregate new types of information, sort and display those in the most interesting ways to improve the context of the information we have access to.

It’s a great read check it out here: Data Visualization Is Reinventing Online Storytelling